7 Reasons why we use Loops to send transactional emails

By Jesus Vazquez | Last Updated: 18 August 2024

As no-code developers, we often juggle multiple tools to build and manage our projects. When it comes to sending transactional emails, we needed a solution that aligns with our no-code philosophy—quick to implement, easy to manage, and powerful enough to get the job done. Every tool we use needs to fit into a broader ecosystem without requiring complex integrations or technical expertise. The ideal tool should be easy to implement, scalable, and capable of handling growing demands as your project expands. Choosing the wrong tool can lead to wasted time, higher costs, and potential issues with email deliverability, all of which can undermine the user experience and your project's success.

That’s where Loops.so comes in. Designed with no-code developers in mind, Loops.so offers a seamless, powerful solution for managing transactional emails. It combines ease of use with advanced features, ensuring you can automate your email workflows without touching a single line of code. Whether you’re building a small side project or scaling up a larger platform, Loops.so has the tools you need to get your transactional emails right, every time.

Here are the top 7 reasons why we decided to use Loops.so as our default transactional email provider:

1. User-Friendly Interface

Loops UI

Loops.so offers an intuitive dashboard that makes setting up and managing transactional emails straightforward. No need for complex configurations—just quick and easy email management. Its UI is easy to navigate and you can create campaigns, send transactional emails, and even manage your audience relatively easily.

2. Seamless Integration

Whether you're using a custom-built platform, a no-code tool like Bubble.io, Webflow, or Zapier, or a popular CMS, Loops.so integrates smoothly using their API. We even developed a plugin for Bubble to help you use Loops.so.

In addition to their API, you can natively integrate Loops with services like Make, Zapier, and Segment to move your data around as well as Census, Clerk, and Stripe to trigger events and store your data. This flexibility means less time spent on setup and more on refining our email strategy.

3. Visual Workflow Builder

As no-code developers, we love visual tools, and Loops.so delivers with its drag-and-drop workflow builder. It’s perfect for setting up email sequences without dealing with backend logic or complex APIs. We also love the ability to create automated workflows with Loops.so. From order confirmations to password resets, everything is automated, ensuring timely delivery without manual intervention.

4. Detailed Analytics

Loops analytics

Understanding the performance of our emails is crucial. Loops.so provides in-depth analytics, allowing us to track open rates, click-through rates, and more, giving us the insights we need to optimize our communications.

5. Reliable Deliverability

Transactional emails need to reach the inbox every time, and Loops.so delivers on that promise. With robust deliverability, our emails consistently avoid the spam folder, ensuring customers receive important updates.

6. Customizable Templates

Loops templates

With Loops.so, we can easily customize email templates to match our brand’s look and feel. This ensures that every communication is not only functional but also on-brand.

7. Cost-Effective

For a startup or a small business, budget matters. Loops.so offers competitive pricing that scales with our needs, making it an affordable choice without compromising on quality.

Using Loops.so has streamlined our transactional email process, making it an essential tool in our communication arsenal. If you’re looking for a reliable and easy-to-use solution, we highly recommend giving it a try.

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